The Boston Business Journal weekly publication is core to any strategy to influence our audience. Every Friday it delivers your best new business prospects the information they need to grow their businesses. These money making experts depend on the Boston Business Journal to help them stay ahead of the competition and choose vendors and resources.
• 49 minutes - average time spent reading each issue
• Readers say they read 3.6 of the last 4 issues
More Word-of-Mouth Influence
• 97% say the BBJ is a primary or secondary source of their local business news
• 89% say they've taken an action as a result of reading an article in the BBJ
• 71% say they've discussed an article they've read in the BBJ with others
• 45% say they've taken an action as a result of reading an advertisement in the BBJ
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